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BMW Group Affinity Programme

Good afternoon, I would like to introduce the BMW Group Affinity Programme for serving and retired Police Officers called “BMW GROUP Military & Emergency Services”. The programme runs exclusively online and from the group’s only showroom based on Park Lane in London’s Mayfair area.


This scheme gives you and your immediate family the opportunity to benefit from exclusive stock offers and bespoke factory orders on the full range of BMW models, the complete MINI range, BMW Motorrad Bikes and the growing range of BMWi vehicles and Plug-In Hybrids.


To access a selection of these offers visit:




Russell Hickey
Group Programme Manager


BMW & MINI Park Lane Ltd

70 Park Lane




Mob: +44 (0) 7815 373704